• Quality and Safety
  • Sales and Services
  • Beauty Advice
  • About Chifure Corporation
  • fa_1 What ingredients do you use?

    All Chifure and Ayaka products (as well as their packaging) are labeled to include ingredients, volume and information on the purpose of the product.

    fa_2 Are your products free from additives?

    It’s our top priority to deliver quality products our customers can use with peace of mind. To achieve this, we’ve been developing fragrance and color-free products, disclosing all the ingredients since 1968. We’ve also been actively engaged in addressing environmental issues from early on.

    While it may seem that we produce additive-free products, we prefer not to use that term due to the grey area around what it means. Chifure formulates products with the minimal additives required to ensure quality. We use preservatives, surfactants, mineral oil and tar-based dyes where necessary. All of them have been extensively tested for safety.

    fa_3 If they’re supposed to be fragrance-free, why do they have a scent?

    Fragrance-free doesn’t actually mean that a product won’t have a scent. Sometimes aroma may be added to mask the smell of the ingredients, but Chifure and Ayaka products don’t contain any added aroma meaning they may give off a natural scent which comes from the moisturizing ingredients or oils they contain.

    fa_4 What are the SPF and PA factors of your sunscreens?

    First it’s important to understand how UV-rays affect the skin. UV-A penetrates the dermic layer of the skin causing it to darken and age prematurely, and UV-B rapidly affects the skin resulting in inflammation and redness. UV-ray protection products have been developed to combat these particular UV-rays.

    SPF is short for “Sun Protection Factor”. It’s a measure of how well a product protects the skin from sunburn (reddening from sun exposure) caused by UV-B. The greater the factor, the greater the sunburn protection.

    PA is short for “Protection Grade of UVA”, and is an index that is primarily used in Japan. It indicates how well a product protects the skin from UV-A, which causes the darkening of the skin (Persistent Pigment Darkening), and the more “+” it has, the greater its UV-A protection.

    PA+ Effective
    PA++ Quite effective
    PA+++ Very effective
    PA++++ Extremely effective

    It’s important to choose products that provide the appropriate SPF and PA protection based on your level of exposure to UV-rays.

    fa_5 Are the numbers on the products use-by dates?

    The five-digit number on products indicates the year and month of its production. All Chifure and Ayaka products are clearly labeled with the year and month of production (as well as batch number) for our customers’ peace of mind. For example, 17041 means 1st production in April 2017.

    Japan’s Pharmaceutical and Medical Device Act requires that products which are at risk of degrading in three years, under appropriate storage conditions, are labeled with use-by dates. Full quality tests are conducted on the Chifure and Ayaka product range and they won’t degrade in three years if kept sealed and in normal storage conditions, which is why our products are not labeled with use-by dates.

    fa_6 Can my Chifure and Ayaka products be kept in the fridge?

    There is no need to keep them refrigerated since they can be kept safely at room temperature. In fact, the product quality and safety may be at risk due to the temperature change caused by storing them in the fridge then taking them out for use. Creams and emulsions may also separate.

    Generally, cosmetics must be stored at room temperature (15 – 25 degrees Celsius) in a dark place. Do not leave cosmetics anywhere exposed to direct sunlight or in an area where the temperature might rise (i.e. outdoors by the swimming pool or beach), or inside vehicles.

    fa_7 Are alcohol-free cosmetics safer for my skin?

    Alcohol used in cosmetics is formulated to temporarily tone up the skin or simply provide a refreshing cooling sensation. Unless your skin is sensitive to alcohol (in which case we recommend alcohol-free products), it’s just as safe as other ingredients.

    fa_8 Are surfactants bad for my skin?

    Surfactants (also known as surface-active agents) work to blend together substances which don’t mix evenly, such as water and oil, and water and powder. The surfactants used in cosmetics must pass thorough safety tests. In the Chifure and Ayaka product range, we only use those that are eco-friendly, since safety is our top priority.

    fa_9 Is mineral oil bad for my skin?

    Mineral oil is made by refining petroleum. Petroleum is derived from prehistoric animals that have laid beneath the earth. It’s an organic matter and is closely related to natural life forms.

    The misconception that “mineral oil is bad for the skin” came about when cosmetics made with poor quality mineral oil caused problems in the past. It’s now known that the problems were not caused by mineral oil itself, but impurities contained within. Today, mineral oil used in cosmetics is sufficiently refined, resistant to degradation, flavor and odor-free, and gentle on the skin.

    In general, plant-based ingredients tend to give the impression of being gentler on the skin than mineral oil-based ingredients, but there are also botanical ingredients that can irritate the skin. Chifure and Ayaka products use only those which are proven to be safe, whether they’re mineral or plant-based.

    fa_10 Do you use preservatives?

    Preservatives are essential for maintaining the quality of cosmetics until a product has been used up. To enable customers to safely and comfortably use cosmetics to the very end, we use preservatives to prevent the contents from degrading if germs get mixed in. The preservatives we use have been carefully checked for their safety and are formulated to include the minimum amount that is required.

    fa_11 What is a quasi-drug?

    A “Quasi-drug” is a product that complies with Japanese law, such as the Medical Device Act. It’s positioned between “medication” and “cosmetics”, and refer to products that provide gentler action than “medication”.

    Businesses that manufacture and distribute quasi-drugs must meet the licensing requirements set out by the Ministry of Health, Labour and Welfare to obtain a license. Each product is reviewed by the Ministry of Health, Labour and Welfare, and is designated as quasi-drug once it’s approved. The major difference between “quasi-drugs” and “cosmetics” is that quasi-drugs are formulated with “active ingredients” for preventing rough skin and acne, brightening the skin or deodorizing.

  • fb_1 Can you tell me how to refill skincare products?

    When refilling your skincare products, thoroughly wash the container, inside plug, cap and pump in warm (not hot) water, dry it, then carefully refill with product. Any residual water in the container may cause the content to degrade, so it’s important to dry it thoroughly after washing.

    Some products should be refilled without washing the container, so please read the instructions on the back of the refill product or accompanying note. Be sure to only use the container made for the product, as each container is designed specifically for a particular product.

    For more information on how to refill our typical products, take a look at our article Learn How to Refill Chifure Products.

    fb_2 Do you sell online?

    Customers residing in Japan can use Chifure’s Online Store. In China, customers can purchase Chifure brand products at Tmall. See Tmall’s Chifure page for details.

    fb_3 Do you have English or Chinese speakers in your stores in Japan?

    In our stores where Beauty Advisors are stationed, we have a basic communication sheet which customers can use to point at their queries. The sheet has examples of commonly asked questions and phrases in English, Chinese and Japanese required for shopping.

    fb_4 Where can I buy Chifure and Ayaka products in Japan?

    In Japan, customers can buy Chifure’s products in department stores, GMS and drug stores. Our department concession stores also carry Ayaka products and offer personalized skincare and cosmetic advice from trained beauty experts. Visit Where to Buy to search for our main retail outlets.

    fb_5 Where can Chifure and Ayaka products be purchased abroad?

    Overseas Chifure retailers
    China: See our full list of stores.
    Taiwan: Tomod's
    Thailand: Matsumoto Kiyoshi
    Online: Products can also be purchased at Tmall

    fb_6 What is the Ayaka brand?

    Ayaka is a premium brand of anti-aging skincare products formulated with advanced ingredients. Although forged with rich and high-grade ingredients, the products are reasonably priced. They’re sold in stores by trained beauty advisers so that products can be carefully matched to each customer’s unique skin requirements. The Prestige Series isn’t available at all of our shops, but is available at some face-to-face stores, including some with Beauty Advisors.

  • fc_1 What is the best way to choose the color of foundation?

    Choosing a color that is closest to the color of your neck will give a natural finish, so we recommend applying a small amount to your jaw line to find your best color match. Give it a try with testers at the sales counter.

    fc_2 How can I effectively use my sunscreen?

    We recommend reapplying every 2 to 3 hours after your initial application. The effect of UV protection also depends on the product’s water resistance. A product with a high SPF factor can’t fully work if it comes off easily with water and perspiration. Choose a water-resistant product if you’ll be swimming or playing outdoors. Even perspiration and waterproof products can come off when the skin is rubbed with a towel or clothes, so it’s important to remember to apply a sufficient amount evenly on the skin and reapply frequently. It’s also effective to use a UV-protection foundation with your sunscreen.

    The most effective way to prevent a suntan is to make sure you’re not exposed to UV rays. UV protection from cosmetics is simply a supplement, so it’s important to not rely on UV protection cosmetics alone. We recommend using a parasol or hat, avoid spending time outdoors when the sun is strongest, and walk in the shade whenever possible.

    fc_3 What should I do if my skin has an abnormal reaction to the cosmetics I’m using?

    We produce our cosmetics by carrying out thorough safety tests so that they don’t cause irritation or problems, but abnormalities to the skin may occur during or after use due to the user’s unique constitution, physical condition or age – even the time of year. When it happens, cease use immediately. Continued use may worsen the condition, so seek advice from a dermatologist.

    fc_4 Do I need follow all the skincare procedures?

    Chifure and Ayaka products are designed to be used in a particular order and applied with a specific method so as to provide maximum results. There are 4 steps we recommend for a basic skincare routine. In addition to these 4 steps, you can expect better results by adding items tailored to your skin condition or problem.

    Read our 4-Step Skincare Routine article for details.

  • fd_1 Where does the name “Chifure” come from?

    The name derives from “Chifuren,” an abbreviation of “Zenkoku Chiiki Fujin Dantai Renraku Kyogikai” (the National Federation of Regional Women’s Organization, one of largest consumer groups at the time), which our founder first encountered in the 1960s. The “N” from “Chifuren” was then removed to soften the name, making it more appropriate for a cosmetics company.

    For more on how our founder first came across Chifuren, refer to Our Story page.

    fd_2 Where are Chifure and Ayaka products made?

    Most of our products are made in Japan and the majority of them are produced in our own factory. Even the products sold abroad are made in Japan and exported. To ensure our products are safe and of the highest quality, we oversee our production process with meticulous attention to detail.

  • Quality and Safety
  • Sales and Services
  • Beauty Advice
  • About Chifure Corporation